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Get tips, trends, and strategies for innovative retail packaging design.


How to Plan Dielines for Packaging
When choosing product packaging, you want to make sure you fully understand how its design will...
What is Luxury Product Packaging, Exactly?
Customers form mental associations with a brand before they even set eyes on its merchandise....
High-End Packaging Tips for Cutting-Edge Design
Many people believe that luxury packaging is exponentially more expensive than traditional...
What is Point-of-Purchase Marketing?
With a limited marketing budget, businesses need to be strategic about where they spend valuable...
What is Retail-Ready Packaging?
When shipments arrive in a retail setting, employees race to unpackage and prepare them for...
Best Packaging Design Trends for 2023
Adaptation is the foundation of a strong business plan. Modifying your strategy to keep up with...
8 Innovative Designs for PDQ Display Trays
As consumers increasingly turn to online shopping, it’s never been more important to make a strong...
What is PDQ Packaging and What is it Used for?
In the competitive world of retail marketing, it can be challenging to make your product stand out....
8 Mistakes to Avoid With Package Engineering
Running a company requires a constant balancing act between increasing profits and reinvesting in...
How Much Does Product Packaging Cost in 2023?
Updating your product packaging can boost sales and attract new customers—but many brands are...
What is a Packaging Engineer and Why Your Brand Needs One
Packaging is a crucial part of advertising products, communicating brand values, and protecting...
Product Packaging Trends for 2023
In the fast-moving world of product packaging, it pays to stay ahead of the curve. Packaging only...
How to Sell Your Product to Big Retailers
Landing your product on the shelves of a big retailer can boost sales exponentially. But with...
Product Merchandising: 5 Tips for Success
Product merchandising is like curating an art museum. Brands must ensure that every product...
What Does a Point of Purchase Display Cost?
Studies show that consumers trust physical advertising more than digital ads. As the public moves...
3 Examples of Amazing Point of Purchase Displays
An eye-catching Point of Purchase display (POP) can make a sale from across a crowded store. Think...