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What is Luxury Product Packaging, Exactly?
Customers form mental associations with a brand before they even set eyes on its merchandise....
What is Point-of-Purchase Marketing?
With a limited marketing budget, businesses need to be strategic about where they spend valuable...
What is Retail-Ready Packaging?
When shipments arrive in a retail setting, employees race to unpackage and prepare them for...
Best Packaging Design Trends for 2023
Adaptation is the foundation of a strong business plan. Modifying your strategy to keep up with...
What is PDQ Packaging and What is it Used for?
In the competitive world of retail marketing, it can be challenging to make your product stand out....
How Much Does Product Packaging Cost in 2023?
Updating your product packaging can boost sales and attract new customers—but many brands are...
Product Packaging Trends for 2023
In the fast-moving world of product packaging, it pays to stay ahead of the curve. Packaging only...
How to Sell Your Product to Big Retailers
Landing your product on the shelves of a big retailer can boost sales exponentially. But with...
Packaging Mockup vs. Packaging Sample: What's the Difference?
Packaging comprises a significant percentage of your product's total retail cost. Before making a...
How to Plan a Product Packaging Sample
A single contract with a big box store like Costco or Sam’s Club can change a brand’s fortune...
Choosing Materials for Sample Packaging
Think of product packaging as a brand’s “first impression” with a potential buyer. Even if you have...
What is Package Engineering?
As supply chain challenges derail global commerce, many brands are turning to packaging engineers...
Why Brands Should Get Sample Packaging Before Ordering
One of the most important aspects of a successful product is its packaging. Even the smallest...
Types of Packaging Samples
Data indicates that 70% of consumers make purchasing decisions based on product packaging. That’s...
How to Add "Luxury" to Your Packaging Design
Research clearly shows that when packaging wows customers, they are far more likely to buy and...
5 Top Trending Cannabis Packaging Design Ideas
With the legalization of cannabis growing more commonplace, sales continue to skyrocket across the...