--- title: "Product Packaging Profile: Rocketbook Case Study" description: Rocketbook owns a unique space in the stationary which presents unique challenges for a product packaging company to navigate. After trying with a few others, Rocketbook settled on Global Printing & Packaging to get the job done. image: https://www.gprinting.com/hubfs/global-printing-rocketbook.png --- MENU [![G-Printing](https://www.gprinting.com/hs-fs/hubfs/G-Printing.webp?width=190&height=54&name=G-Printing.webp "G-Printing")](https://www.gprinting.com/) - #### [*![envelop-icon (1)](https://www.gprinting.com/hs-fs/hubfs/envelop-icon%20(1).webp?width=32&height=32&name=envelop-icon%20(1).webp)* Request a quote](https://www.gprinting.com/request-a-quote/) - *![phone-icon (1)](https://www.gprinting.com/hs-fs/hubfs/phone-icon%20(1).webp?width=36&height=36&name=phone-icon%20(1).webp)* #### Call us now 1-800-610-1089 - [About Us](https://www.gprinting.com/about-global-printing/) - [Packaging](https://www.gprinting.com/commercial-packaging-services) - [RIGID BOXES](https://www.gprinting.com/commercial-packaging-services/rigid-boxes/) - [SUBSCRIPTION BOXES](https://www.gprinting.com/commercial-packaging-services/subscription-boxes) - [POP DISPLAYS](https://www.gprinting.com/commercial-packaging-services/pop-displays) - [LITHOLAM CORRUGATE](https://www.gprinting.com/commercial-packaging-services/litholam-corrugate) - [FOLDING CARTONS](https://www.gprinting.com/commercial-packaging-services/folding-cartons) - [PLASTIC/PET](https://www.gprinting.com/commercial-packaging-services/plastic-or-pet) - [Solutions](https://www.gprinting.com/printing-packaging-logistics-solutions) - [SAMPLE PACKAGING](https://www.gprinting.com/packaging-engineering-made-easy) - [PACKAGING DESIGN](https://www.gprinting.com/package-engineering-and-retail-packaging-design) - [SUSTAINABLE PACKAGING](https://www.gprinting.com/printing-packaging-logistics-solutions/sustainable-packaging) - [STRATEGIC SOURCING](https://www.gprinting.com/printing-packaging-logistics-solutions/strategic-sourcing) - [PRODUCT PHOTOGRAPHY](https://www.gprinting.com/printing-packaging-logistics-solutions/product-photography) - [ISTA PACKAGE TESTING](https://www.gprinting.com/printing-packaging-logistics-solutions/ista-package-testing) - [FREIGHT & LOGISTICS](https://www.gprinting.com/printing-packaging-logistics-solutions/freight-and-logistics) - [WAREHOUSING](https://www.gprinting.com/printing-packaging-logistics-solutions/warehousing) - [GLOBAL SUPPLY CHAIN](https://www.gprinting.com/printing-packaging-logistics-solutions/global-supply-chain) - [OUR WORK](https://www.gprinting.com/work) - [Learning Center](https://www.gprinting.com/learning-center) - [PAPER CONVERSION](https://www.gprinting.com/learning-center/paper-conversion) - [CORRUGATE](https://www.gprinting.com/learning-center/corrugate) - [FAQ’S](https://www.gprinting.com/learning-center/faq) - [BUYING OFFSHORE](https://www.gprinting.com/learning-center/buying-packaging-printing-offshore) - [Blog](https://www.gprinting.com/blog) - [SEND FILES](https://www.gprinting.com/send-files) - [Contact Us](https://www.gprinting.com/contact-global-printing) ![G-Printing](https://www.gprinting.com/hubfs/GPrinting_June2021/images/gpp_newLogo_updated2018.png) Founded in 1965 as a small family owned business, Global Printing & Packaging has developed into an international printing solutions company. [REQUEST A QUOTE](https://www.gprinting.com/request-a-quote/) ## Call us today [1-800-610-1089](tel:+1-800-610-1089) --- ### Our Offices - [Info@gprinting.com](mailto:Info@gprinting.com) - Corporate Office 45 Bartlett Street Marlborough, MA 01752 ![Product Packaging Profile: Rocketbook Case Study](https://www.gprinting.com/hubfs/global-printing-rocketbook.png) # Product Packaging Profile: Rocketbook Case Study [Scott Kuhnel](https://www.gprinting.com/blog/author/scott-kuhnel) Jul 26, 2021 A professional brand image can elevate a product from unremarkable to unforgettable. Companies with distinctive retail packaging are instantly recognizable and boast stronger sales and more return customers. A successful brand image incorporates cohesive packaging, printing, and design. To prove this point, let’s use Rocketbook as a case study. ## **How does Rocketbook Product Packaging Reflect its Branding?** For background, Rocketbook is a notebook and accessory company founded in 2013. Their mission was simple: make a high-quality product with 100% recyclable components. With this vision, [Rocketbook occupies a unique place in the stationery industry](https://getrocketbook.com/pages/about-rocketbook). They both market themselves as an upscale notebook for business people and a trendy company catering to a younger tech crowd.  Rocketbook wanted to focus on the quality of their product and supply packaging that matched its caliber. Using bold color schemes and distinctive design, Rocketbook’s product packaging is recognizable from a mile away. Rocketbook hired a product packaging company to curate these designs.  The company sent shockwaves through the industry when it released the world’s first microwave-to-erase, digitally connected notebook, the Rocketbook Wave. Since then, its brand image has encompassed futuristic, space-age motifs and epic designs. [![Is Your Printing & Packaging Supplier Holding You Back? Learn More Here.](https://no-cache.hubspot.com/cta/default/4021181/3fff4410-1063-4280-adbe-81e878b123ab.png)](https://cta-redirect.hubspot.com/cta/redirect/4021181/3fff4410-1063-4280-adbe-81e878b123ab) ## **What Are the Key Elements to Rocketbook’s Package Design? ** - **Book Flap**: The most advanced part of Rocketbook’s product packaging is a book-style flap on the front. Using a piece of Velcro, customers can pull the flap back and view the product more closely. The book flap also allows space for more information without overcrowding the package.  - **Pen Tray**: Rocketbook’s pens are beautiful writing implements that are both sleek and functional. To showcase these features, their product packaging includes a self-contained tray that centers the pen in the package. Customers can view the pen at every angle while the case protects it from potential damage. - **Reusable Materials**: Rocketbook’s founders have a dream of a 100% reusable notebook. To complement this, Rocketbook ships its products with Mylar poly mailer bags, which are much lighter than cardboard boxes. Ultimately, this small decision lowers their overall carbon footprint as their pens are shipped around the world. ### RELATED CONTENT: [5 DESIGN CONSIDERATIONS FOR RIGID BOXES](https://www.gprinting.com/product-packaging/five-design-considerations-that-should-go-into-a-custom-rigid-box) ## **Rocketbook Product Packaging Design Timeline** Both Rocketbook and Global Printing and Packaging were willing to invest time to find the perfect product packaging design. From the first quote until the final proof, the process took around six months. Of course, it’s possible to turn around a design much more quickly, but neither company was interested in cutting corners.  Throughout the process, Global Printing and Packaging provided high-quality samples so that the team at Rocketbook could continually check progress and offer input. Both companies worked hand-in-hand for over six months. GPP’s [graphics and structural engineering](https://4021181.hs-sites.com/printing-packaging-logistics-solutions/structural-engineering-retail-packaging) teams collaborated with Rocketbook’s graphics and marketing team to create an unparalleled product package that raised the bar for the industry.  Global Printing and Packaging went through several variations before landing on a matte film lamination that gives the product packaging a smooth feel like an iPhone box. The lamination protects the merchandise and bolsters Rocketbook’s image as a luxury product. Rocketbook even uses clear glue so their plastic hangers have no visible adhesive.  Both companies were willing to commit to a long-term design process because they value the integrity of their work, and Rocketbook was especially determined to create a unique product that straddled multiple industry vertices. Look for their distinctive products in stores everywhere.    [![Best Packaging Companies](https://no-cache.hubspot.com/cta/default/4021181/0c56f26c-bfbc-4184-ad4e-5b35b65e6dce.png)](https://cta-redirect.hubspot.com/cta/redirect/4021181/0c56f26c-bfbc-4184-ad4e-5b35b65e6dce) [retail packaging printing companies](https://www.gprinting.com/blog/tag/retail-packaging-printing-companies), [product packaging supplier](https://www.gprinting.com/blog/tag/product-packaging-supplier), [packaging providers](https://www.gprinting.com/blog/tag/packaging-providers), [ecommerce](https://www.gprinting.com/blog/tag/ecommerce) ## Read On [![cosmetic packaging, luxury brand, luxury packaging, luxury cosmetics](https://www.gprinting.com/hs-fs/hubfs/laura-chouette-_VGVkfGxeSY-unsplash%20(1).jpg?width=352&name=laura-chouette-_VGVkfGxeSY-unsplash%20(1).jpg)](https://www.gprinting.com/blog/product-packaging/cosmetic-product-packaging-guide) ### [Cosmetic Product Packaging Guide](https://www.gprinting.com/blog/product-packaging/cosmetic-product-packaging-guide) The packaging design for your luxury product doesn’t have to be the most difficult decision you... [![stacked boxes with unique electronic packaging designs](https://www.gprinting.com/hs-fs/hubfs/electronics%20packaging.png?width=352&name=electronics%20packaging.png)](https://www.gprinting.com/blog/5-unique-electronic-packaging-designs) ### [5 Unique Electronics Packaging Designs](https://www.gprinting.com/blog/5-unique-electronic-packaging-designs) From smartphones to tablets to handheld gaming devices, electronics are growing immensely in... [![small business owner - woman in home office smiling at computer while filling out address on product package](https://www.gprinting.com/hs-fs/hubfs/iStock-1273940722.jpg?width=352&name=iStock-1273940722.jpg)](https://www.gprinting.com/blog/small-business-packaging) ### [Small Business Packaging: What You Need to Know](https://www.gprinting.com/blog/small-business-packaging) There are well over 30 million small businesses operating in the United States today. Each business... ![G-Printing](https://www.gprinting.com/hs-fs/hubfs/G-Printing.webp?width=242&name=G-Printing.webp "G-Printing") Founded in 1965 as a small family owned business, Global Printing & Packaging has developed into an international printing solutions company. [ABOUT US](https://www.gprinting.com/about-global-printing/) ### PACKAGING Specializing in the printing of consumer packaging, high quality books, & commercial printing, Global Printing & Packaging provides the solutions that you are looking for! [PACKAGING](https://www.gprinting.com/commercial-packaging-services/) ### OUR SOLUTIONS Global Printing and Packaging has extensive expertise in commercial printing, international sourcing & logistics, structural design engineering, graphic design and more! 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