--- title: 2023 Trends in E-commerce Packaging description: From sustainable materials to creative unboxing experiences, there are numerous ways to attract repeat customers with compelling e-commerce packaging. image: https://www.gprinting.com/hubfs/ecommerce%20packaging%20trends-1.png --- MENU [![G-Printing](https://www.gprinting.com/hs-fs/hubfs/G-Printing.webp?width=190&height=54&name=G-Printing.webp "G-Printing")](https://www.gprinting.com/) - #### [*![envelop-icon (1)](https://www.gprinting.com/hs-fs/hubfs/envelop-icon%20(1).webp?width=32&height=32&name=envelop-icon%20(1).webp)* Request a quote](https://www.gprinting.com/request-a-quote/) - *![phone-icon (1)](https://www.gprinting.com/hs-fs/hubfs/phone-icon%20(1).webp?width=36&height=36&name=phone-icon%20(1).webp)* #### Call us now 1-800-610-1089 - [About Us](https://www.gprinting.com/about-global-printing/) - [Packaging](https://www.gprinting.com/commercial-packaging-services) - [RIGID BOXES](https://www.gprinting.com/commercial-packaging-services/rigid-boxes/) - [SUBSCRIPTION BOXES](https://www.gprinting.com/commercial-packaging-services/subscription-boxes) - [POP DISPLAYS](https://www.gprinting.com/commercial-packaging-services/pop-displays) - [LITHOLAM CORRUGATE](https://www.gprinting.com/commercial-packaging-services/litholam-corrugate) - [FOLDING CARTONS](https://www.gprinting.com/commercial-packaging-services/folding-cartons) - [PLASTIC/PET](https://www.gprinting.com/commercial-packaging-services/plastic-or-pet) - [Solutions](https://www.gprinting.com/printing-packaging-logistics-solutions) - [SAMPLE PACKAGING](https://www.gprinting.com/packaging-engineering-made-easy) - [PACKAGING DESIGN](https://www.gprinting.com/package-engineering-and-retail-packaging-design) - [SUSTAINABLE PACKAGING](https://www.gprinting.com/printing-packaging-logistics-solutions/sustainable-packaging) - [STRATEGIC SOURCING](https://www.gprinting.com/printing-packaging-logistics-solutions/strategic-sourcing) - [PRODUCT PHOTOGRAPHY](https://www.gprinting.com/printing-packaging-logistics-solutions/product-photography) - [ISTA PACKAGE TESTING](https://www.gprinting.com/printing-packaging-logistics-solutions/ista-package-testing) - [FREIGHT & LOGISTICS](https://www.gprinting.com/printing-packaging-logistics-solutions/freight-and-logistics) - [WAREHOUSING](https://www.gprinting.com/printing-packaging-logistics-solutions/warehousing) - [GLOBAL SUPPLY CHAIN](https://www.gprinting.com/printing-packaging-logistics-solutions/global-supply-chain) - [OUR WORK](https://www.gprinting.com/work) - [Learning Center](https://www.gprinting.com/learning-center) - [PAPER CONVERSION](https://www.gprinting.com/learning-center/paper-conversion) - [CORRUGATE](https://www.gprinting.com/learning-center/corrugate) - [FAQ’S](https://www.gprinting.com/learning-center/faq) - [BUYING OFFSHORE](https://www.gprinting.com/learning-center/buying-packaging-printing-offshore) - [Blog](https://www.gprinting.com/blog) - [SEND FILES](https://www.gprinting.com/send-files) - [Contact Us](https://www.gprinting.com/contact-global-printing) ![G-Printing](https://www.gprinting.com/hubfs/GPrinting_June2021/images/gpp_newLogo_updated2018.png) Founded in 1965 as a small family owned business, Global Printing & Packaging has developed into an international printing solutions company. [REQUEST A QUOTE](https://www.gprinting.com/request-a-quote/) ## Call us today [1-800-610-1089](tel:+1-800-610-1089) --- ### Our Offices - [Info@gprinting.com](mailto:Info@gprinting.com) - Corporate Office 45 Bartlett Street Marlborough, MA 01752 ![2023 Trends in E-commerce Packaging](https://www.gprinting.com/hubfs/ecommerce%20packaging%20trends-1.png) # 2023 Trends in E-commerce Packaging [Lori Minsky](https://www.gprinting.com/blog/author/lori-minsky) Jun 28, 2023 It’s easy to get overwhelmed as an online consumer, scrolling through endless pages of similar products. When numerous manufacturers make identical claims, we often choose the product with the most visually interesting design. That’s why it’s imperative to stay ahead of e-commerce packaging trends. In this article, we’ll explain how to optimize e-commerce packaging so you can remain relevant and distinguish yourself from the competition. ## E-commerce vs. Retail Packaging: Which is More Important? Retail packaging is important to the success of any brand. But many companies neglect e-commerce packaging, even though online shopping represents a majority of sales. Consider the most basic function of packaging: protecting merchandise during transit. Online purchases usually undergo various shipping processes, with many different modes of long-distance transportation. Make sure your e-commerce packaging is durable enough to keep products safe every step of the way. Beyond protecting merchandise, e-commerce packaging also serves as a representation of your brand. From first consumer impressions to unboxing videos, packaging provides a tangible opportunity to communicate brand values, imagery, and attention to detail. Keep the entire shopping experience in mind so you can boost loyalty and reinforce your brand identity. Differentiate yourself visually from competitors and create a mental link between your brand image and your high-quality products. Customers are more likely to reach for uniquely designed packaging both on the shelf and online.  Once you’ve established a competitive edge over other brands, customers will support you with repeat purchases and word-of-mouth marketing. But the question remains: how exactly can you make your e-commerce packaging stand out from the rest? ## How Can You Make Your E-commerce Packaging Stand Out? If you want to take your e-commerce packaging to the next level, focus on two different methods: captivating graphics on the exterior of your packaging or an aesthetically appealing interior that lends itself to an [unforgettable unboxing experience](https://www.gprinting.com/blog/unboxing-experience-packaing-design). In either case, high-quality materials will impart the impression that your product is exclusive and luxurious. In general, graphics on the exterior of your packaging work well for retail settings. E-commerce packaging should focus on durability and an interior that enhances the unboxing experience. A printed interior is an interesting option, as it allows you to tell your brand story with inserts, unique logos, and color schemes.  Ensure everything is visible as soon as customers open your e-commerce packaging so it shows up well on video. If there is any assembly required, make it simple and easy to read—otherwise, you may face a high return rate. The perfect e-commerce packaging will balance logistical shipping realities with an eye-catching design. [![Save time and avoid mistakes with retail packaging samples. See our guide (no personal info required to access).](https://no-cache.hubspot.com/cta/default/4021181/75fd41a7-5946-4242-b8f0-bc887f45a7ae.png)](https://cta-redirect.hubspot.com/cta/redirect/4021181/75fd41a7-5946-4242-b8f0-bc887f45a7ae) ## 8 2023 E-commerce Packaging Trends ### Related Content: [How to Choose the Right Packaging Company](https://www.gprinting.com/blog/how-to-choose-the-right-packaging-company) ## Takeaway Many companies fail to consider the importance of e-commerce packaging, resulting in lower online sales and fewer growth opportunities. From sustainable materials to creative unboxing experiences and minimalist design, there are numerous ways to attract repeat customers with compelling e-commerce packaging.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/4021181/0f484712-ba5b-4b23-abb9-9807d001ec8d.png)](https://cta-redirect.hubspot.com/cta/redirect/4021181/0f484712-ba5b-4b23-abb9-9807d001ec8d) [ecommerce](https://www.gprinting.com/blog/tag/ecommerce) ## Read On ### [4 Ways Brands Improve Retail Shelf Sales through Product Packaging Design](https://www.gprinting.com/blog/product-packaging/4-ways-brands-improve-retail-shelf-sales-product-packaging-design) 4 Ways Brands Improve Retail Shelf Sales through Product Packaging Design Two sets of headphones... ### [3 Ways Product Packaging Companies Make Items Stand Out on Store Shelves](https://www.gprinting.com/blog/product-packaging/3-ways-product-packaging-companies-make-items-stand-out-on-store-shelves) 3 Ways Product Packaging Companies Make Items Stand Out on Store Shelves Think about the last time... ### [Does Your Product Packaging Design Need a Facelift?](https://www.gprinting.com/blog/product-packaging/does-your-product-packaging-design-need-a-facelift) Is your product packaging starting to look tired? ![G-Printing](https://www.gprinting.com/hs-fs/hubfs/G-Printing.webp?width=242&name=G-Printing.webp "G-Printing") Founded in 1965 as a small family owned business, Global Printing & Packaging has developed into an international printing solutions company. [ABOUT US](https://www.gprinting.com/about-global-printing/) ### PACKAGING Specializing in the printing of consumer packaging, high quality books, & commercial printing, Global Printing & Packaging provides the solutions that you are looking for! [PACKAGING](https://www.gprinting.com/commercial-packaging-services/) ### OUR SOLUTIONS Global Printing and Packaging has extensive expertise in commercial printing, international sourcing & logistics, structural design engineering, graphic design and more! [SOLUTIONS](https://www.gprinting.com/printing-packaging-logistics-solutions/) ### GET IN TOUCH - [1-800-610-1089](tel:+1-800-610-1089) - [Info@gprinting.com](mailto:Info@gprinting.com) - Corporate Office 45 Bartlett St. Marlborough MA 01752 - [Send Files](https://www.gprinting.com/send-files/) Copyright © 2026 [Global Printing](https://www.gprinting.com/). All rights reserved. - [About us](https://www.gprinting.com/about-global-printing/) - [Packaging](https://www.gprinting.com/commercial-packaging-services) - [Solutions](https://www.gprinting.com/printing-packaging-logistics-solutions) - [Learning Center](https://www.gprinting.com/learning-center) - [Contact Us](https://www.gprinting.com/contact-global-printing) - [Privacy Policy](https://www.gprinting.com/privacy-policy)